Setting up a field sales strategy is never straightforward and involves multi-dimensional challenges such as increasing dealer breadth, expanding channels, growing the merchant or dealer base, onboarding and monitoring promoters, managing the field force in real-time, fraud management, and more.
At Fulcrum, we understand the strategic implications of these challenges and offer ROI-oriented field sales services designed to build a strong distribution and channel sales ecosystem. Our goal is to help you win shelf share, execute effective merchandising programs, and drive new customer acquisition, leading to incremental sales growth.
Market Expansion
Define, identify, and expand into new business territories with Fulcrum’s comprehensive go-to-market field sales solutions.
FIELD MARKETING
Field marketing involves promoting your brand’s products directly in the marketplace, engaging with end customers. It’s one of the most common forms of traditional marketing. Field marketing goes beyond direct selling; it includes gathering customer feedback, conducting audits, organizing events to promote the brand, and more.
Field Marketing with Fulcrum involves deploying and managing highly skilled and trained personnel to execute brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of our clients. We provide and manage the field marketing staff, who work as ‘brand ambassadors’ representing your brand directly in the field.
Increase Market Share and Expand Sales Presence
Get the right sales expertise and data-driven technology prowess to elevate your go-to-market strategy to its full potential. Fulcrum enables businesses to capitalize on the latest market trends and translate them into new opportunities for growth.
From providing the most accurate B2B data to generating qualified leads and developing sales, Fulcrum uncovers the best sales opportunities for your business, helping you grow in existing markets and expand your footprint in new ones.
Choose from our comprehensive range of specialized sales services across the value chain—from sourcing customer data to demand generation, driving on-ground distribution, and after-sales services.
Move Beyond Geographies
Tap into global markets with region-focused sales solutions and lead generation capabilities. Fulcrum’s global database of companies and contact information helps you capture the most valuable and active buyers in specific regions or across multiple territories. Leverage our multi-region expertise and experienced approach to identify and engage with ready-to-buy prospects, acquiring a larger market share before your competitors do.
Omnichannel Sales
Target the right decision-makers across multiple channels, supported by our integrated B2B intelligence tailored to meet your business needs. Capture new growth opportunities across markets with Fulcrum’s considerable resources and local expertise. We assist with prospect building, lead and appointment generation, and much more.
Go-to-Market Solutions
Whether you’re launching a new product or creating upsell/cross-sell opportunities in existing markets, Fulcrum’s go-to-market approach helps you outpace the competition and lead in the market. Gain direct access to key decision-makers within your target accounts and leverage our local market intelligence to unlock new sales opportunities.
Global Sales Data and Insights
Penetrate new markets with accurate and verified demographic, technographic, and firmographic attributes to uncover sales-ready prospects. Focus on leads that are most likely to convert, and orchestrate cross-sell, demand generation campaigns, account-based marketing, and more to close deals faster.
Regional Expertise and Experience
Let Fulcrum become your regional sales and marketing arm, providing end-to-end sales development support and services. Expand your business into international markets and unlock new revenue streams by leveraging our multi-region expertise and region-focused lead generation capabilities.