Merchant Seller Acquisition Onboarding Agency in Surat

Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform

How to Attract Sellers on Your Virtual Multi Vendor Marketplace

Fulcrum is here when you are ready to expand your business or realign company resources. Whether buying or selling, we can help you successfully navigate through the acquisition process. Our team has more than one billion hours of managed fieldwork and on ground work experience and more than 10 years of experience working with across industries. In short, we know a lot of on ground work people, which is an invaluable resource in any industry. Looking to buy or sell? You’ve come to the right place. We’ll connect you with the acquisition partners that make sense for your business.

Field Sales Teams

Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:

Planning of target cities, markets and categories
Representatives should be based in the territory
Field teams hiring, training and operations management
Develop a field deployment plan
Local languages spoken team
Seller Acquisition Agent Support, Freelance support
End-to-end seller onboarding and reporting to client
Daily Acquisition report and Target Planing
Follow-up

Seller Training And Support Service

Registration and KYC
Provide training and awareness of products and services
Motivating merchants
Cataloging – Products Upload
Account Management Training

Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.

Work Experience

# Marketplaces OR E-commerce

# On-demand Service Platforms

# Utility Platforms

# Payment and Fintech Apps

# Online Business Directory

# Education And Learning Platform

# Content Distribution Platforms

We will also help the leadership team build business plans, deliver industry insights and best practices, and identify new opportunities to improve the customer base and business.

Ownership of day-to-day operations to ensure all deliverables are met in time and the onboarding team are never short of high quality leads
We will be responsible for lead generation, successful onboarding, incubation and growth of these sellers on Client Marketplace or eCommerce Platform

Merchant Acquisition

Retailer Acquisition

Seller Acquisition

Customer Acquisition

- Focus on acquiring high value sellers to join and start selling on portal
- Responsible for managing relationship with sellers after acquisition including supporting the onboarding and incubation process for these sellers.
- Provide market insights from seller’s’ perspective, including understanding products, sellers, market & competitor dynamics

The project successfully met its objectives and the key highlights were as follows:

New sellers were on-boarded for different categories across 20+ cities
There was no compromise on seller quality and quality of sellers increased as desired by client
Detailed training and effective management of the filed teams ensured high productivityApproach
The key activities in project execution were as follows:

Approach

The key activities in project execution were as follows:

Project team hiring and onboarding – We hired project team members who were from e-commerce background and had significant experience in e-commerce merchant acquisition and onboarding

Detailed training program and development of objection handling documents – We conducted a detailed training and induction program for each sales team member and each of them was given a FAQ document for ready reference and fast sales closures

Elevation of top performers – The top performing sales persons were elevated to Team Leader position resulting in higher motivation, better people management and more closures

Setting up your Seller Acquisition

Prepare your seller acquisition goals
Define your target sellers
Find the sellers that match your needs
Reach out ( Offer ) and bring them in
Track your key success metrics

Our Services

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Society Activations,

Corporate Activation,

App Launch Promotion

Recruitment
Market Research
Advertising
Telemarketing
Brand Promotions
Event

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Delhi
Bangalore
Ahmedabad
Chennai
Hyderabad
Kolkata
Surat
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Get in touch with us

Let us help you plan and execute a great marketing strategy.

SURAT

Before you sell your products in Surat city, it is very important for you to have basic information of Surat . The information through which you can sell your products in volume, you should know that the living conditions of that city, food habits, population, industries, employment opportunities, real estate market, agriculture, government development plans, education, market areas, consumer behaviour. The more information you have about the city, the more it will be beneficial for you to understand your customer so that you can reach your products to the customer in the right way.
We will give you some basic information about the Surat city so that you can understand the city and make a marketing and sales strategy to sell your products.

SURAT

Surat is a city in the western Indian state of Gujarat. Located at the mouth of the Tapti River, it used to be a large seaport. It is now the commercial and economic center in South Gujarat, and one of the largest urban areas of western India. It has well-established diamond and textile industries, and is a shopping centre for apparels and accessories. It is the second largest city in Gujarat after Ahmedabad and the eighth largest city by population and ninth largest urban agglomeration in India. It is the administrative capital of the Surat district. The city is located 284 kilometres (176 mi) south of the state capital, Gandhinagar; 265 kilometres (165 mi) south of Ahmedabad; and 289 kilometres (180 mi) north of Mumbai. The city centre is located on the Tapti River, close to Arabian Sea.[11]

Surat will be the world’s fastest growing city from 2019 to 2035, according to a study conducted by Economic Times.[12] The city registered an annualised GDP growth rate of 11.5% over the seven fiscal years between 2001 and 2008.[13] Surat was awarded “best city” by the Annual Survey of India’s City-Systems (ASICS) in 2013.

HISTORY

Surat in 1690

From 1297, Gujarat was gradually conquered by Allauddin Khilji, the ruler of the principal state in north India at the time, the Delhi Sultanate. The Delhi Sultanate appointed Governors to control Gujarat, but this had to be forcefully imposed, notably in 1347, when Muhammad bin Tughluq sacked Surat, among other cities.[27]

As control from the Delhi Sultanate waned at the end of the 14th century, pressure grew for an independent Gujarat, culminating in the then Governor Zafar Khan declaring independence in 1407. Surat was controlled directly by the nobles of the Rajput kingdom of Baglana who fell either under the Gujarat Sultans or the Deccan sultanates. However, following the fall of the Gujarat Sultanate in 1538 it was controlled by more local nobles starting with Chengiz Khan who enjoyed absolute authority over Surat, Broach, Baroda and Champaner. [28] However, in 1637, Aurangzeb fully annexed Baglana into the Mughal Empire.

GEOGRAPHY

Surat is a port city situated on the banks of the Tapi river. Damming of the Tapi caused the original port facilities to close; the nearest port is now in the Magadalla and Hazira area of Surat Metropolitan Region. It has a famous beach called ‘Dumas Beach’ located in Hazira. The city is located at 21°10′N 72°50′E.[32] It has an average elevation of 13 metres. The Surat district is surrounded by the Bharuch, Narmada, Navsari, to the west is the Gulf of Cambay and the surrounding districts. The climate is tropical and monsoon rainfall is abundant (about 2,500 mm a year). According to the Bureau of Indian Standards, the town falls under seismic zone-III, in a scale of I to V (in order of increasing vulnerability to earthquakes).[33]

Climate
Surat has a tropical savanna climate (Köppen: Aw), moderated strongly by the Sea to the Gulf of Camboy. The summer begins in early March and lasts until June. April and May are the hottest months, the average maximum temperature being 37 °C (99 °F). Monsoon begins in late June and the city receives about 1,200 millimetres (47 in) of rain by the end of September, with the average maximum being 32 °C (90 °F) during those months. October and November see the retreat of the monsoon and a return of high temperatures until late November. Winter starts in December and ends in late February, with average mean temperatures of around 23 °C (73 °F), and negligible rain.

Tapi river

ECONOMY

Surat ranked 9th in India with a GDP of 2.60 lakh crore in fiscal year 2016 ($40 billion in 2016). Surat GDP in 2020 will be around $57 billion estimated by The City Mayors Foundation, an international think tank on urban affairs. [3][39] Surat is a major hub of diamond cutting and polishing.[40] The first diamond workshops in Gujarat appeared in Surat and Navasari in the late 1950s. The major group working in this industry is people from the Saurashtra region of Gujarat. Because of demand in the American market from the early 1970s to the mid-1980s (with only a brief recession in 1979), Surat’s diamond industry grew tremendously. Currently, most of the diamond polishing workshops are running in the Varachha area of Surat, mostly by the people of the Patel community.[41] Around the world, 8 out of 10 diamonds on the market were cut and polished in Surat. This industry earns India about US$10 billion in annual exports.

surat DISTRICT

Surat is a district in the state of Gujarat India with Surat city as the administrative headquarters of this district. It is surrounded by Bharuch, Narmada (North), Navsari (South) districts and east Tapi district To the west is the Gulf of Cambay. It is the second-most advanced district in Gujarat. It had a population of 6,081,322 of which 79.68% were urban as of 2011. On 2 October 2007 Surat district was split into two by the creation of a new Tapi district, under the Surat District Re-organisation Act 2007.

As of 2011 it is the 12th most populous district of India (out of 640), and the second most populous district of Gujarat (out of 33) after Ahmadabad.

As of 2011, 79.74% of Surat’s population is urban and 20.26% of its population is rural. Scheduled tribes are 14.1% of its population and scheduled castes are 2.6% of its population.

more info

Surat, city, southeastern Gujarat state, west-central India. It lies near the mouth of the Tapti River at the Gulf of Khambhat (Cambay).

The city is believed to have been founded by a Brahman named Gopi, who built the Gopi Tank (water reservoir) in 1516 and named the area Surajpur or Suryapur. Surat became the name of the city in 1520. It was plundered by Muslims in the 12th and 15th centuries. In 1514 the Portuguese traveler Duarte Barbosa described Surat as a leading port.

demographics

A resident of Surat is called Surati. According to the 2011 India census, the population of Surat is 4,467,797. Surat has an average literacy rate of 89%, higher than the national average of 79.5%, male literacy is 93%, and female literacy is 84%.[61]

Males constitute 53% of the population and females 47%. In Surat, 13% of the population is under 6 years of age.

Religions in Surat

Hinduism			85.31%
Islam			11.63%
Jainism			2.31%
Buddhism			0.28%
Christianity			0.25%
Others/not stated			0.23%

transport

rail

Surat Railway Station (Code: ST)[1] is a major railway station serving Surat, beside Gothangam, Kosad, Utran, Udhna Junction, Bhestan, Niyol and Sachin. It is under the administrative control of the Western Railway zone of the Indian Railways. Surat is A1 – category railway station of Western Railway Zone of Indian Railways. It is on the Ahmedabad–Vadodara–Mumbai rail route. The railway station was built in 1860.

bus

The Sitilink or Surat BRTS is an integrated bus rapid transit and public bus transport system for Surat, Gujarat, India. It has been operational since 26 January, 2014 by Surat Municipal Corporation.

AIRPORT

Surat Airport[4] (IATA: STV, ICAO: VASU) is a customs airport located in Magdalla, Surat in the Indian state of Gujarat with a total area of 770 acres (312 ha). It is the second busiest airport in Gujarat after Ahmedabad in terms of both aircraft movements and passenger traffic. It was awarded the custom notified status on 9 June 2018. It is also home to a flying training school.

Merchant Seller Acquisition Onboarding Agency in Surat Agency in Andheri

About Andheri

About Andheri East

The largest and most densely populated suburb of Mumbai, Andheri started developing as early as 1915. This locality, situated on the west of Mumbai, on the Salsette Island, has the busiest railway station in the country. Andheri’s contribution to the country as a major industrial hub cannot be denied. Both the sections – Andheri East and Andheri West have a number of industrial and commercial centres.
Andheri East is mostly known for being an industrial and commercial hub. Despite that, there are plenty of residential colonies here. The people settling down here are mostly from middle-class background and the residential areas are cheaper than those in the more upscale western neighbourhood. Andheri West is almost entirely residential, with most of the communities here being dominated by Parsi households and luxury apartments and villas. It is more posh than Andheri East, and the property prices are higher.
The Andheri skyline is dotted with skyscrapers and high-rises. The most common property type is multi-storeyed apartments, with a few bungalows scattered here and there as remnants of Andheri’s rich Parsi heritage. The road network in Andheri is extensive, with broad roads, connecting it to every part of the city. Like the rest of Mumbai, life in Andheri is fast paced. The heavy flow of traffic and the number of malls and shopping centres in Andheri, makes it the first choice of many young Indians, who want to experience a happening city life.

Key Projects in Andheri East :

Kanakia Rainforest

Connectivity and transit points

Being a part of MMR, Andheri enjoys excellent rail connectivity. The Andheri railway station lies on the Mumbai Suburban Railway. The residents of Andheri mostly use the western line of the Mumbai Suburban Rail network for daily commutation. The harbour line, which is a part of the central line, connects Andheri station with Panvel and the Chhatrapati Shivaji Airport Terminus.
The road network in Andheri is excellent. The Versova Causeway or the Versova Road connects Andheri with Versova. The two major arterial roads that run through Andheri are the Madhavdas Amarsey Road (M.A. Road) and the S.V. Road. Andheri is connected to further off areas like Borivali via the new link road.

Major Landmarks

The major landmarks in Andheri that sets it apart are –

Zoroastrian Parsi Fire Temple
Santacruz Electronics and Export Promotion Zone (SEEPZ)
Andheri Sports Complex
Gilbert Hill
Mahakali Caves

Factors for growth in the past

Being located in the business capital of India, Andheri definitely enjoys the advantage of being home to a number of commercial and industrial hubs. The best example of these would be Saki Naka and MIDC-SEEPZ. The easy connectivity with the Chhatrapati Shivaji International Airport is another added advantage that Andheri enjoys.
Developments in Andheri go back to the early nineties, when people from other states and colonies started migrating to Bombay. Andheri, which was previously dominated by the Parsi colonies, started to see rapid urbanisation under the influence of the subsequent colonisation.
But the real development in Andheri started when a number of film studios and companies were set up in Andheri. This period started from 1935 and lasted till 1980, during which Andheri was the hub of the Bollywood film industry.
One important infrastructure project, the Western Express Highway, which passes through east Andheri, connects this locality with suburbs like Bandra, Goregaon, Kandivili, Borivali and Dahisar. It then continues on to be the Delhi-Mumbai National Highway. Being located on such an important route, Andheri real estate continues to flourish under the constant traffic along this road.
Another project improving the connectivity in Andheri is the recently completed Ghatkopar – Andheri – Versova corridor of the Mumbai Metro. This has proven to be a boon for commuters, as it reduces their traveling time from one and a half hours to less than thirty minutes.

Residential and Commercial Market

Although both parts of Andheri have thriving real estate markets, there are some differences between these two markets.
The real estate market in Andheri East is distributed equally between residential and commercial properties. This locality claims a lower price rate than its western counterpart. Generally the properties in Andheri East are for middle class and upper class homebuyers. The properties favoured by these buyers are smaller, more compact apartment types, generally 1 or 2 BHKs, whose price range is Rs 10,400 – Rs 14,100 per sq. ft.
The locality of Andheri West can be identified as a posh and upscale neighbourhood, with the residents comprising of all the elites of the film and TV industry, and globally successful business personalities. They prefer larger apartments or villas (3 or 4 BHKs). There are no industrial areas here; strictly residential locality, and the price range lies between Rs 16,550 – Rs 25,100 per sq. ft.

Major Challenges

Traffic Problems: The areas that are most affected by traffic problems are the Andheri-Kurla road and the Andheri station. The Andheri station has a footfall of more than 6 lakhs, which has increased since the completion of the Versova-Andheri-Ghatkopar metro corridor. This has caused congestion and traffic comes to a standstill on a daily basis.

Garbage Disposal Problems: Parts of Andheri, especially Andheri West suffer from garbage disposal problems now and then. The agency responsible for the disposal and treatment of waste sometimes fails to pick up the garbage for some days at a stretch, creating extremely unhygienic conditions, especially in localities like Versova, J.P. Road and Lokhandwala.

About Andheri West

Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.
Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.
Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.
Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.
The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

â— Our Lady of Immaculate Conception Church

â— Jain Mandir

â— St Blaise Church

â— Versova Beach

â— Gilbert Hill

â— Andheri Sports Complex

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.
The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

Residential & Commercial Market

The current sale trends for multi-storey apartments in Andheri West fall within the range of Rs 21,500- 22,200 per sq.ft., and that of builder floor apartments fall between Rs 18,200- 22,000 per sq.ft. Rental rates vary from Rs 42-55 per sq.ft. Residential houses in Andheri West may cost anywhere around Rs 18,600- 22, 700 per sq.ft., with rents ranging from Rs 42-48 per sq.ft.
Current sale trends for commercial space fall within the brackets of Rs 19,000-20,000 per sq.ft., with rental rates ranging from Rs 95-100 per sq.ft.

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.
New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.
The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.