SAMPLING AGENCY
We Get People to Touch, See and Try Your Products.
Getting potential customers to try your product before they buy is a tried and tested marketing tactic – and one that remains super useful for brands big and small.
We have distributed hundreds and thousands of product samples to consumers across a range of target locations. You can understand it too, after all, who doesn’t like a “free sample”? But we feel there’s a huge amount more to it than that.
Often the cornerstone to an experiential marketing or brand experience campaign, sampling allows you to build your brand message, brand recall and word of mouth sharing. It also fits beautifully alongside social media campaigns allowing the target audience to share their experience with your product and keep this top of mind.
We create effective sampling campaigns
We Work With The Biggest Brands In The World To Drive Cost Effective & Efficient Sampling. Delivered Quickly, Safely & Cost Effectively – Sampling For Brands, Get In Touch.
We look after all sampling elements under one roof to drive efficiencies in…
Targeting, Relevance, Measurement and ROI.
WE DELIVER HIGH IMPACT PRODUCT SAMPLING CAMPAIGNS
HOUSING SOCIETY SAMPLING
A Products Sampling is any campaign that enables your brand to engage directly with consumers and build a loyal brand community around your product or service to various housing and other residential societies within the city.
SUPERMARKETS SAMPLING
Designed to increase brand awareness of your product but to drive interest at the point of purchase and increase sales at your selected stockists.
IN STORE & RETAIL SAMPLING
Engage with shoppers in a buying mood by offering samples of your product at the point of purchase to drive long term basket sales.
SHOPPING CENTRES SAMPLING
Reach thousands of consumers in a retail focussed environment to drive trial and purchase of your product.
OFFICES SAMPLING
Surprise and delight office staff during their working day inside and outside of carefully selected business premises.
SAMPLING STAFF
Let us supply experienced, trained and engaging staff from our 2,500 strong nationwide promotional staff database.
TRAIN STATIONS SAMPLING
Target commuters during peak morning and evening rush hours, outside of train, tube and bus stations nationwide.
HIGH STREET SAMPLING
Sample to shoppers in high footfall central areas and high streets, either roaming or as part of an experiential event.
ROADSHOWS AND SAMPLING
Build a roadshow targeting multiple locations engaging with varying target audiences, at different times of their day.
EVENTS SAMPLING
Reach a highly targeted group of consumers from a single high footfall show, festival or event.
EXHIBITIONS & TRADESHOWS SAMPLING
Engage a highly focussed leisure or commercial audience within exhibition and trade show venues across the India.
SPORTS EVENTS SAMPLING
Be visible and get your product into the hands of thousands of fans and participants on their way to, during or leaving a sports event.
Types of Sampling
There are a variety of sampling techniques and tools out there,
you just need to know where to look, and how to use them.
Each of the different techniques has its own benefits, strengths & weaknesses.
Product Sampling
Brand to Hand Sampling
Office Sampling
Guerrilla Sampling
In Store + On Trade
Horeca Sampling
B2B Product Sampling
Event Sampling
Partnership Sampling
Sampling Roadshows
Experiential Sampling
Goody Bags
Ride Share Sampling
Social Sampling
Take Away Sampling
Retail Store Product Sampling
Industrial Products Sampling
Student Sampling
Gym Sampling
Salon Sampling
School Sampling
Smart Speaker Sampling
New Home Sampling
Insert Placement
eCommerce Sampling
Review Sampling
Magazine Sampling
Direct Mail + Door Drop Sampling
New Parent Sampling
Subscription Sampling
Get in touch with us
Let us help you plan and execute a great marketing strategy.
Call Us : 8484099961
Email:- info@fulcrumresources.co.in
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Why Food Products sampling works
With so many options available to connect consumers with free samples, sampling seems to be a solid strategy for food companies, big and small. According to TIME, “In terms of reaching consumers, free samples are often much more powerful, and much cheaper than traditional advertising.” Here are a few reasons why sampling works.
Breaks down price barrier
No strings attached
Taste and quality
Reciprocation
food sampling techniques — and why they work
Product sampling happens when customers can try miniature versions of your product for free before buying it.
Take a skin care brand for example. If it gives free samples of its moisturizer away to customers, they can see the positive results of using it before investing their money into the full-price product.
Marketers can show other people using the product, back up a product with statistics, and collect influencer endorsements. But sometimes, the only way customers will trust what you’re selling is by trying it themselves. Product samples allow them to do that for free.
The benefits of product sampling
Product sampling is the process of giving free samples away to customers. The idea is, once they try the product for free, they’ll be more confident in paying full price for the same item.
Giving away your product for free can feel a little daunting. After all, someone has to pay for it—and when it comes to free samples, you eat the cost. But don’t let that dissuade you. Free samples have been proven to boost sales by as much as 2,000%.
You can use free product samples to:
- Introduce your product to new audiences unfamiliar with your brand
- Foster relationships and inspire loyalty with existing customers
- Expand shoppers’ knowledge about the products you offer
- Encourage repeat customers and more sales of new products
- Earn attention for your brand at or leading up to an event
The benefits of product sampling