Marketing Agency

8.5 Channel Dynamics Learning Objectives Explain what channel power is and the types of firms that wield it. Describe the types of conflicts that can… Read More »Channel Dynamics

8.4 Marketing Channel Strategies Learning Objectives Describe the factors that affect a firm’s channel decisions. Explain how intensive, exclusive, and selective distribution differ from one… Read More »Marketing Channel Strategies

8.3 Functions Performed by Channel Partners Learning Objectives Describe the activities performed in channels. Explain which organizations perform which functions. Different organizations in a marketing… Read More »Functions Performed by Channel Partners

8.2 Typical Marketing Channels Learning Objectives Describe the basic types of channels in business-to-consumer (B2C) and business-to-business (B2B) markets. Explain the advantages and challenges companies… Read More »Typical Marketing Channels

Chapter 8: Using Marketing Channels to Create Value for Customers 8.1 Marketing Channels and Channel Partners 8.2 Typical Marketing Channels 8.3 Functions Performed by Channel… Read More »Using Marketing Channels to Create Value for Customers

7.2 Managing New Products: The Product Life Cycle Learning Objectives Explain how organizations manage offerings after being introduced to the marketplace. Explain how managing an… Read More »Managing New Products: The Product Life Cycle

Chapter 7: Developing and Managing Offerings 7.1 The New Offering Development Process 7.2 Managing New Products: The Product Life Cycle 7.3 Discussion Questions and Activities… Read More »Developing and Managing Offerings

6.5 Managing the Offering Learning Objectives Understand the people involved in creating and managing offerings. Recognize the differences in organizing product marketing for consumer versus… Read More »Managing the Consumer Offering

6.4 Branding, Labeling, and Packaging Learning Objectives Understand the branding decisions firms make when they’re developing new products. Identify the various levels of packaging for… Read More »Branding, Labeling, and Packaging

6.3 Types of Business-to-Business (B2B) Offerings Learning Objectives Define the various types of offerings marketed to businesses. Identify some of the differences with regard to… Read More »Types of Business-to-Business (B2B) Offerings